Posts Tagged ‘Thing 19’

This is the Thing I’ve been dreading writing a post on, and I couldn’t even think of an interesting title for it!

Cam23 has shown me that marketing using social media can be pretty powerful. Social networking has becoming increasingly popular, for many people checking sites like Twitter and Facebook has become part of their everyday routine. Social Networking sites allow libraries to form a link with readers, as well as inform them.

I think out of the tools we have looked at during Cam23, Facebook is would be the most successful platform for marketing (alongside the Library’s Official web page). I think one of Facebooks greatest strengths is how flexible the content can be. It can be used to store basic information such as opening hours, but also to post pictures of displays, new book titles, videos and other content that may not appear on the main library web page.¬† Updates can be made quickly, making it a good way to announce news and events. Blogs and Twitter are also a great way of making announcements. I don’t think it’s necessary for every library to have all of these things though as they all take time to set up and maintain. Although it’s important to keep sites like Facebook and Twitter up to date¬† with interesting content to gain the most from them, it shouldn’t become to time consuming.

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