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Posts Tagged ‘Facebook’

This is the Thing I’ve been dreading writing a post on, and I couldn’t even think of an interesting title for it!

Cam23 has shown me that marketing using social media can be pretty powerful. Social networking has becoming increasingly popular, for many people checking sites like Twitter and Facebook has become part of their everyday routine. Social Networking sites allow libraries to form a link with readers, as well as inform them.

I think out of the tools we have looked at during Cam23, Facebook is would be the most successful platform for marketing (alongside the Library’s Official web page). I think one of Facebooks greatest strengths is how flexible the content can be. It can be used to store basic information such as opening hours, but also to post pictures of displays, new book titles, videos and other content that may not appear on the main library web page.¬† Updates can be made quickly, making it a good way to announce news and events. Blogs and Twitter are also a great way of making announcements. I don’t think it’s necessary for every library to have all of these things though as they all take time to set up and maintain. Although it’s important to keep sites like Facebook and Twitter up to date¬† with interesting content to gain the most from them, it shouldn’t become to time consuming.

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Links. by Ravages @ Flickr

Links. by Ravages @ Flickr

I can’t lie, I’m just not very social on my social network sites. When I first joined Facebook (sometime during university) I was more excited about it. I updated my status, uploaded photo’s and added a virtual squirrel as a pet. Nowadays, I really only use it for messaging other people and arranging events. I think what put me off eventually was the constant invitations for apps, games and widgets. I know you can stop these now, but now there are so many apps that I just ignore them now.

Although I’m not as enamoured with Facebook as I once was, I can appreciate how it can be useful for libraries. I visited the Cambridge library pages suggested in the Cam23 instruction post, and found them to be informative and interesting. I thought that these libraries had definitely made the best of the Facebook platform by adding photo’s, details of events and news as well as contact information and opening hours. I really liked the English Faculty Libraries photographs of their displays. I also like the addition of copac search boxes, useful links and new books on these pages.

I’ve also spent some time exploring Linkedin (although I haven’t signed up for it, as I don’t really have a use for it at this time). I can see why it works well for business networking. The information on the page is all related to education and jobs (no virtual pets and farm games here!) I like that you can add your twitter feed to your page, and join groups that are relevant to your profession.

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